Racegoers can purchase hospitality packages online for the first time, as Seat Unique exclusively powers York Racecourse’s online hospitality sales.

York Racecourse is delighted to be working with Seat Unique to support the digital transformation of its online hospitality experience by using their innovative software solutions and industry expertise.

Throughout the new four-year partnership, Seat Unique will provide racing fans with 24/7 online access to York Racecourse’s amazing array of hospitality packages through the website. This means supporters now have the ability to purchase VIP experiences anytime and anywhere, through a safe and secure platform.

Seat Unique are already opening up fan access to a number of hospitality experiences at events taking place across Yorkshire in this way, including the Rugby League World Cup and Leeds United home fixtures.

The 2022 fixture list on the Knavesmire is packed full of great racedays, including flagship race meetings such as the Ebor Festival and Dante Festival, which starts the season on Wednesday 11 May.

The award-winning Ebor and Voltigeur Restaurants will be available to bookers, as will the stunning, light-filled Parade Ring Restaurant designed by Brendan Phelan overlooking the paddock.

Racegoers will also be guided through the luxury private box experiences through the platform, with guests able to tailor make their package for the perfect raceday.

Priced from just £125 per person + VAT, all hospitality packages and private boxes include fine-dining with  drink options, as well as panoramic views of the track. A wide variety of hospitality experiences are available to suit all tastes, ensuring every horseracing fan can enjoy the VIP treatment.

Robin Sherry, CEO and Founder of Seat Unique, said: “We are delighted to have this opportunity to work with York Racecourse. Making unique hospitality experiences available to buy anytime and anywhere is a key demand in our industry today. We look forward to horseracing fans using our technology to access hospitality packages and private boxes at York Races.”

William Derby, York Racecourse Chief Executive, said: "York Racecourse is proud of the experience of visiting the Knavesmire so were keen to find a partner that shared a commitment to high-quality delivery. In Seat Unique we believe we’ve found such a partner, a team who are passionate about how they can help improve the process whereby our customers can easily and helpfully find and buy the hospitality experience online which is right for them. Our aspiration remains to continue to invest in both the racing and the experience at York to ensure we continue to deliver fabulously enjoyable racedays at York."

Book your hospitality package here.